{"product_id":"kerastase-paris-genesis-serum-fortifiant-hair-serum-novara-essentials-nairobi-kenya","title":"Genesis Serum Fortifiant Hair Serum","description":"\u003ch2 data-section-id=\"xibcqm\" data-start=\"55\" data-end=\"116\"\u003eDaily Fortifying Scalp Serum for Weak, Breakage-Prone Hair\u003c\/h2\u003e\n\u003cp data-start=\"118\" data-end=\"366\"\u003eStrengthen hair at the root and protect against breakage with the \u003cstrong data-start=\"184\" data-end=\"222\"\u003eKérastase Genesis Serum Fortifiant\u003c\/strong\u003e — a professional-grade daily scalp serum designed to reinforce weakened hair and reduce hair fall caused by breakage from brushing and styling.\u003c\/p\u003e\n\u003cp data-start=\"368\" data-end=\"612\"\u003ePart of the Kérastase Genesis collection, this lightweight, silicone-free serum targets hair weakness directly at the scalp level to help fortify fragile hair fibers, improve scalp health, and support healthier-looking, stronger hair over time.\u003c\/p\u003e\n\u003cp data-start=\"614\" data-end=\"844\"\u003eFormulated for salon-quality results at home, Genesis Serum Fortifiant delivers targeted nourishment without leaving residue or buildup, making it ideal for daily use on weak, thinning, color-treated, or chemically processed hair.\u003c\/p\u003e\n\u003chr data-start=\"846\" data-end=\"849\"\u003e\n\u003ch2 data-section-id=\"1ecgt8p\" data-start=\"851\" data-end=\"864\"\u003e✨ Benefits\u003c\/h2\u003e\n\u003cul data-start=\"866\" data-end=\"1194\"\u003e\n\u003cli data-section-id=\"bqtje0\" data-start=\"866\" data-end=\"922\"\u003eHelps reduce hair fall due to breakage by up to 97%*\u003c\/li\u003e\n\u003cli data-section-id=\"18rx2um\" data-start=\"923\" data-end=\"957\"\u003eStrengthens hair from the root\u003c\/li\u003e\n\u003cli data-section-id=\"gfd5fs\" data-start=\"958\" data-end=\"1003\"\u003eSupports healthier-looking scalp and hair\u003c\/li\u003e\n\u003cli data-section-id=\"w0rmst\" data-start=\"1004\" data-end=\"1039\"\u003eLightweight, non-greasy formula\u003c\/li\u003e\n\u003cli data-section-id=\"11b33jm\" data-start=\"1040\" data-end=\"1080\"\u003eNourishes without weighing hair down\u003c\/li\u003e\n\u003cli data-section-id=\"wqiruz\" data-start=\"1081\" data-end=\"1141\"\u003eHelps protect against breakage from brushing and styling\u003c\/li\u003e\n\u003cli data-section-id=\"182jdnc\" data-start=\"1142\" data-end=\"1168\"\u003eSuitable for daily use\u003c\/li\u003e\n\u003cli data-section-id=\"1356i13\" data-start=\"1169\" data-end=\"1194\"\u003eSilicone-free formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1196\" data-end=\"1300\"\u003e*System of Bain Hydra-Fortifiant + Fondant Renforçateur + Sérum Fortifiant vs. non-conditioning shampoo\u003c\/p\u003e\n\u003chr data-start=\"1302\" data-end=\"1305\"\u003e\n\u003ch2 data-section-id=\"wshn2e\" data-start=\"1307\" data-end=\"1355\"\u003e🧪 Powered by a Dual-Action Fortifying System\u003c\/h2\u003e\n\u003ch3 data-section-id=\"n1qfy6\" data-start=\"1357\" data-end=\"1383\"\u003e🌿 Ginger Root Extract\u003c\/h3\u003e\n\u003cp data-start=\"1384\" data-end=\"1462\"\u003eHelps protect hair against daily external aggressors and environmental stress.\u003c\/p\u003e\n\u003ch3 data-section-id=\"2yhxre\" data-start=\"1464\" data-end=\"1493\"\u003e❄️ Edelweiss Native Cells\u003c\/h3\u003e\n\u003cp data-start=\"1494\" data-end=\"1581\"\u003eKnown for antioxidant properties that help support and strengthen weakened hair fibers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"vpi66a\" data-start=\"1583\" data-end=\"1597\"\u003e⚡ Caffeine\u003c\/h3\u003e\n\u003cp data-start=\"1598\" data-end=\"1673\"\u003eHelps improve scalp micro-circulation thanks to its stimulating properties.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1o9ddj4\" data-start=\"1675\" data-end=\"1690\"\u003e💪 Arginine\u003c\/h3\u003e\n\u003cp data-start=\"1691\" data-end=\"1758\"\u003eAn amino acid that helps reinforce and support fragile hair fibers.\u003c\/p\u003e\n\u003chr data-start=\"1760\" data-end=\"1763\"\u003e\n\u003ch2 data-section-id=\"1elok7b\" data-start=\"1765\" data-end=\"1780\"\u003e💡 Ideal For\u003c\/h2\u003e\n\u003cul data-start=\"1782\" data-end=\"2017\"\u003e\n\u003cli data-section-id=\"1os4m6c\" data-start=\"1782\" data-end=\"1838\"\u003eHair prone to breakage from brushing or heat styling\u003c\/li\u003e\n\u003cli data-section-id=\"12y3dxp\" data-start=\"1839\" data-end=\"1863\"\u003eWeak or fragile hair\u003c\/li\u003e\n\u003cli data-section-id=\"wpc7ol\" data-start=\"1864\" data-end=\"1897\"\u003eThinning or low-density areas\u003c\/li\u003e\n\u003cli data-section-id=\"1dgt1uj\" data-start=\"1898\" data-end=\"1944\"\u003eColor-treated or chemically processed hair\u003c\/li\u003e\n\u003cli data-section-id=\"1s2e5a7\" data-start=\"1945\" data-end=\"1983\"\u003eDaily scalp strengthening routines\u003c\/li\u003e\n\u003cli data-section-id=\"17zlvvl\" data-start=\"1984\" data-end=\"2017\"\u003eProfessional scalp care at home\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2019\" data-end=\"2022\"\u003e\n\u003ch2 data-section-id=\"mwbfch\" data-start=\"2024\" data-end=\"2040\"\u003e🛁 How to Use\u003c\/h2\u003e\n\u003col data-start=\"2042\" data-end=\"2393\"\u003e\n\u003cli data-section-id=\"w7xncp\" data-start=\"2042\" data-end=\"2095\"\u003eTowel dry hair after shampooing and conditioning\u003c\/li\u003e\n\u003cli data-section-id=\"q91bgb\" data-start=\"2096\" data-end=\"2151\"\u003eFill the pipette to the black dosage line (1 dose)\u003c\/li\u003e\n\u003cli data-section-id=\"1h84vg4\" data-start=\"2152\" data-end=\"2200\"\u003ePart hair and apply directly onto the scalp\u003c\/li\u003e\n\u003cli data-section-id=\"1ytp8ep\" data-start=\"2201\" data-end=\"2255\"\u003eFocus on areas prone to breakage or lower density\u003c\/li\u003e\n\u003cli data-section-id=\"o6ddwu\" data-start=\"2256\" data-end=\"2305\"\u003eMassage gently into the scalp for absorption\u003c\/li\u003e\n\u003cli data-section-id=\"123tqrq\" data-start=\"2306\" data-end=\"2358\"\u003eApply up to 4 doses depending on targeted areas\u003c\/li\u003e\n\u003cli data-section-id=\"wk77e6\" data-start=\"2359\" data-end=\"2393\"\u003eDo not rinse — style as usual\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"2395\" data-end=\"2494\"\u003e💡 Pro Tip: Store the serum in the refrigerator before use for an extra cooling and calming effect.\u003c\/p\u003e\n\u003cp data-start=\"2496\" data-end=\"2586\"\u003eCan also be applied to a dry scalp between wash days for continuous strengthening support.\u003c\/p\u003e\n\u003chr data-start=\"2588\" data-end=\"2591\"\u003e\n\u003ch2 data-section-id=\"pyen99\" data-start=\"2593\" data-end=\"2608\"\u003e✨ The Result\u003c\/h2\u003e\n\u003cp data-start=\"2610\" data-end=\"2759\"\u003eHair feels stronger, healthier, and more resilient from the root — with reduced breakage, lightweight nourishment, and improved scalp care over time.\u003c\/p\u003e","brand":"Kérastase Paris","offers":[{"title":"90ML","offer_id":52254101242130,"sku":null,"price":8300.0,"currency_code":"KES","in_stock":false},{"title":"30ML","offer_id":52254101274898,"sku":null,"price":4200.0,"currency_code":"KES","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/6687\/6946\/files\/kerastase-genesis-serum-fortifiant-hair-serum-full-size.webp?v=1778233354","url":"https:\/\/novara.co.ke\/products\/kerastase-paris-genesis-serum-fortifiant-hair-serum-novara-essentials-nairobi-kenya","provider":"Novara Essentials","version":"1.0","type":"link"}